People tend to live busy lives in the city and often times forget to appreciate and savor the little things in life; the digital arts group ‘Play’ turned a 3,000 square meter screen into a publicly viewable video game monitor.
The denizens of Sao Paulo, Brazil were introduced to a large-scale interactive video game at one of the city’s busy streets. People were able to play classic video games titles such as ‘Pac-man,' ‘Tetris’ and an altered version of ‘Space Invaders’ with the use of an iPad.
With so many things going in the lives of people on a regular basis, it’s large-scale interactive projects such as these that remind people about the mundane joys they can indulge themselves in every once in a while now.
Photo Credits: designboom, youtube
What's Driving This Trend
- Interactive City Gaming
- Creating interactive gaming experiences in urban environments can serve as a reminder to people of the simple joys in life.
- Giant Screen Entertainment
- Utilizing large screens in public spaces can provide unique entertainment experiences for people.
- Classic Game Revival
- Bringing back classic video games in a new, interactive way can appeal to both nostalgic and modern audiences.
Who This Affects Most
- Event Planning
- Event planners can create novel and interactive experiences for attendees by incorporating large-scale gaming installations.
- Advertising and Marketing
- Marketers can use large screens in public spaces to engage with potential customers in a unique way.
- Entertainment and Gaming
- The entertainment and gaming industry can create new and exciting experiences for consumers by incorporating interactive installations in public spaces.
