This Brand Identity Was Designed to Represent the American Dream

'Sons of Christiana' is a classic clothing brand that started over a century ago by Norwegian immigrants who moved to America -- and it now perfectly encapsulates the American dream as it is described today.

The brand has not strayed far from classic clothing with muted shades, rough textures and classic jeans being its focus. The classic clothing brand enlisted the creative agency 'Reynolds and Reyner' to develop a brand identity and the resulting product stays true to Sons of Christiana's Norwegian roots as well as its history in America. Especially unique is the packaging within which the jeans come in, as they are placed in glass jars and packaged in brown patterned paper.

This classic clothing brand identity perfectly encapsulates both its American and Scandinavian roots.