Signaling Cycling Jackets

The Clara Smart Jacket Displays Turn and Brake SIgnals

The Clara smart jacket is a high-tech cycling jacket, developed in Italy, that uses supremely visible, bright LED signals to help cyclists better communicate with other cyclists, motorists and pedestrians.

The jacket picks up information from a handlebar-attached lever via Bluetooth, allowing it to detect the cyclist's intentions and signaling accordingly. The jacket's circuit system is securely situated in an internal pocket that is sheathed in polycarbonate material to ensure proper functioning even in rainy conditions.

Anyone who cycles in urban environments knows that it's risky business, particularly at dark, because many cyclists shy away from taking a hand off the handlebar to indicate their intentions, putting themselves in harm's way in the process. By making signaling an easy and streamlined affair, the Clara smart jacket boosts the safety of cyclists as well as motorists and pedestrians.

Smart Cycling Apparel
Opportunity for developing innovative wearable technology that enhances cyclists' safety and communication on the road.
Connected Sportswear
Creating clothing with integrated technology that wirelessly communicates with other devices and sensors opens up possibilities for new functionalities and applications.
Safety Technology in Outdoor Gear
Applying high-visibility LEDs and smart signaling systems to outdoor apparel can improve safety in various activities beyond cycling.

Who This Affects Most

Sportswear
Developing and incorporating smart features into sportswear can add value and enhance user experience.
Consumer Electronics
The integration of Bluetooth technology and LED systems in clothing requires collaboration between fashion and electronics industries.
Outdoor Gear
Applying safety technology to outdoor gear, such as backpacks or helmets, opens up new opportunities for increased visibility and functionality.
SCORE
1.4 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 7%
Activity 28%
Freshness 8%

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