These new Civita products have been unveiled by the brand as a new series of offerings that are targeted at the rising number of consumers who are on alternative diets to ensure they can find just what they need without having to forego eating their favorite foods.
The product lineup includes a series of oils, pastas and milled varieties that are all free from gluten, eggs, lactose and flavor enhancers to make them ideal for consumers who are looking for ways to avoid these ingredients. The pasta products are characterized by a nutritional profile that is three-times higher in fiber than traditional pastas to solidify them as a competitively healthy option for consumers looking to increase their intake of healthy foods.
Key Themes Behind This Trend
- Free-from Products
- The rise of free-from pantry products creates a space for further varieties beyond gluten, eggs, and lactose-free items.
- Healthy Alternatives
- The demand for healthier pasta products presents opportunities for the development of new nutritional profiles by companies.
- Specialty Oils and Flours
- The popularity of free-from products provides an opportunity for companies to introduce specialty oils and flours for alternative diets.
Where This Applies
- Food and Beverage
- Food and beverage companies can capitalize on the trend by introducing a wider range of free-from products.
- Agriculture
- Agriculture can provide opportunities for the development of specialty crops for producing healthier pastas and milled varieties.
- Retail
- Retailers can enhance their offerings by stocking these free-from products to meet consumer demand for alternative diets.
