An intricate poster entitled 'Have You Ever Been' by designer Federica Bonfanti brands metropolises with city logos. The poster features 80 different cities compressed into simplified logos. Each illustration identifies showcases a key feature of the city it's representing. The logos perfectly symbolize each metropolis using images of symbols, architecture and landscapes.
Bonfanti features most major cities such as Barcelona, Toronto and Taipei. However, the poster doesn't stop at actual cities. Have You Ever Been also includes fictional locations like Gotham City from the Batman franchise.
The poster was designed in order to encourage users to travel around the world. Each logo has a small circle next to it so that you can check it off after visiting a city.
Why This Trend Is Growing
- Branded Metropolis
- Capitalizing on the trend of city branding, businesses can explore opportunities to create unique products and experiences that showcase the identity of different cities.
- Simplified Logos
- By simplifying logos to highlight key features, companies can innovate in logo design and create visually striking representations that capture the essence of a brand or location.
- Travel Encouragement
- Organizations in the travel industry can utilize the concept of checking off visited cities as a way to motivate and engage travelers, offering unique incentives or rewards for achieving milestones.
Industries Being Reshaped
- Design and Branding
- Within the design and branding industry, there is an opportunity to create customized branded merchandise that appeals to consumers' attachment to different cities and their logos.
- Apparel and Accessories
- The fashion industry can explore partnerships or collaborations with designers to create clothing or accessories featuring the city logos, appealing to those who want to showcase their love for a specific city.
- Tourism and Hospitality
- Hotels, travel agencies, and destination marketing organizations can incorporate the idea of 'checking off' cities into travel itineraries or loyalty programs, encouraging tourists to visit a variety of destinations.
