Swedish company Re:newcell is planning to launch the "world's first clothes made from circular cotton," or Circulose, a material that's made from recycled cotton clothing. The circular cotton material was created in response to the amount of waste that's generated by the fashion industry, which often results in articles of clothing taking up space in landfills or being incinerated.
The clothing pieces made with Circulose have the potential to disrupt the industry and its reliance on the use of virgin materials. In the year ahead, Re:newcell is set to launch garments made with the recycled fabric in partnership with retailers.
With innovations like Circulose, many brands are working towards developing new products, services and systems that help to support a circular economy and minimize waste.