Ideas
Explore the world's #1 largest database of ideas and innovations, with 474,671 inspiring examples.
Trend Reports
Discover why 1,276 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 305,576 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,276 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 305,576 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,221 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 474,671 cutting edge ideas.

Rooftop Cinema Centers

UNStudio's 'Cinema EuropaCity' Features Rusted Steel Volumes

— February 21, 2018 — Art & Design
In working on BIG's masterplan for a town on the outskirts of Paris, UNStudio designed Cinema EuropaCity to represent the cultural openness that lies at the heart of the concept city. The culture and arts center, which recent won a contest to be built in the future town, features rusted steel volumes topped with green space and full-size cinema screens, with ample room for sitting to watch the outdoor screenings.

Cinema EuropaCity is part of the larger EuropaCity project, which is being undertaken by the powerful architecture and planning firm BIG. The $3.82 billion masterplan encompasses a complete tourism and leisure district outside of Paris, including hotels, a concert hall, an exhibition hall, a contemporary circus, and the grand cinema center designed by UNStudio.
Trend Themes
1. Rooftop Cinema Centers - The trend of creating cinema centers on rooftops and other outdoor spaces has the potential for disruptive innovation in the entertainment industry by offering unique and memorable experiences.
2. Cultural Openness Design - The use of architecture to symbolize cultural openness, like the rusted steel volumes and open green spaces in Cinema EuropaCity, presents opportunities for disrupting traditional architectural and urban planning norms and pushing for more inclusive design.
3. Leisure Districts - The idea of creating complete leisure districts, like EuropaCity, presents disruptive innovation opportunities in the tourism industry by offering visitors easy access to a variety of leisure experiences in one centralized location.
Industry Implications
1. Entertainment - The rise of rooftop cinema centers has the potential to disrupt traditional movie theaters and the entertainment industry as a whole, offering a unique and memorable experience to consumers.
2. Architecture and Urban Planning - Designing buildings that symbolize cultural openness and inclusivity, like the rusted steel volumes of Cinema EuropaCity, presents an opportunity for architects to challenge traditional norms in the industry and push for more innovative and inclusive designs.
3. Tourism and Hospitality - Creating complete leisure districts, like EuropaCity, presents an opportunity for disruption in the tourism industry by offering visitors a variety of leisure experiences in one centralized location.
4
Score
Popularity
Activity
Freshness