Curved Brick Hainan Cinemas

One Plus Partnership Creates the Haikou Gaoxingli Insun Cinema

Chinese design studio One Plus Partnership has completed the design of the Haikou Gaoxingli Insun Cinema. It is defined by red bricks in a curved form which have a wavy surface inside of the cinema lobby nestled in the city of Haikou, China. It emerges from the floors and ceilings to create the reception counter, tables, and chairs.

One Plus Partnership speaks about the design process and notion behind the space, sharing "We wanted to create something related to the ocean because Haikou is surrounded by the ocean. But we also wanted to create something unique. We didn't want to use the colour blue like the ocean, so we decided to use brick for the theme of our design because bricks are made of sand, which lies on the beach."

Image Credit: Jonathan Leijonhufvud

Curved-architecture Design
The innovative use of curved brick structures in architectural designs highlights a growing trend towards integrating organic forms into urban spaces.
Material-inspired Aesthetics
Designs that draw inspiration from local natural elements and materials present new opportunities for creating culturally resonant architectural experiences.
Multi-functional Interior Elements
The integration of architectural elements like reception counters and seating into the structural design reflects a trend towards maximizing functionality in interior spaces.

Industries Being Reshaped

Cinematic Architecture
The cinema architecture industry is ripe for innovation as designers experiment with unique materials and structures to enhance moviegoers' experiences.
Sustainable Building Materials
The choice of bricks, inspired by sand, showcases potential for sustainable materials that connect design with local natural environments.
Experience-driven Retail Spaces
Retail spaces are increasingly adopting design elements that create memorable experiences and deepen consumer engagement through innovative architectural aesthetics.
SCORE
3.6 out of 10
GENDER
50% Men50% Women
MARKETTop markets: Asia
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 37%
Activity 32%
Freshness 40%

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