The Chupa Chups Lipstick collection offers consumers a nostalgic range of vibrant, fruit-flavored cosmetics.
This collection authentically embodied the candy brand's philosophy in both packaging, flavor and aesthetic. Designed to look like a lollipop, this amusing product is as fun to look at as it is to wear. The packaging pays homage to the brand's roots as a tasty childhood treat, by disguising itself as such. In addition to its nostalgia-inducing facade, the lipsticks offer a highly pigmented line of colors, like pink, orange and red, all which feature complementing flavors, like strawberry and creme or orange and strawberry.
The lip-smacking cosmetics line speaks to the nostalgic appeal of childhood goods, which allowed the company to leverage its existing product line to expand to a new market.