Pat McGrath Labs newly introduced its ChromaLuxe Hi-Light Cream as a glittering gel-cream highlighter that creates multi-dimensional shine with pearlescent pigments. The product is available in both gold and blue formulas, both of which are said to be easy to apply with the fingers or a brush. Notably, these colors offer consumers an alternative to the many shades that are neutral or bronze-toned.
Thanks to its unique formula and texture, the product boasts long-lasting staying power and intensity when applied to the eyes, lips and face. The versatile ChromaLuxe Hi-Light Cream can be used across the eyelids, in the inner corner of the eye, just under the brow bone or even across the high points of the face or the cupid's bow.
Image Credit: Pat McGrath Labs
Why This Trend Is Growing
- Multi-dimensional Highlighters
- There is an opportunity for similar gel-cream highlighter products that offer pearlescent pigments for a brighter, more dimensional look.
- Versatile Makeup Products
- Creating makeup products that can be used on multiple areas of the face can streamline routines and offer value to consumers.
- Non-traditional Color Options
- Offering consumers highlighter shades outside of the traditional neutral or bronze tones can provide a unique selling point for brands.
Industries Being Reshaped
- Cosmetics
- Cosmetic brands can incorporate the trend of pearlescent, gel-cream highlighters in their product line to meet consumer needs for versatile and unique options.
- Beauty Retail
- Beauty retailers can stay competitive by offering multi-dimensional, versatile and non-traditional highlighter choices for consumers.
- Makeup Tools
- Makeup tool companies can partner with cosmetics brands to create brushes and applicators specifically designed for gel-cream highlighter formulas, catering to the evolving makeup needs of consumers.
