Creative communications company Saatchi & Saatchi World Wide have launched an eco-friendly, carbon neutral Christmas card. The ‘Christmas Kiss’ card is completely virtual and therefore completely paper-free.
In line with Saatchi & Saatchi’s True Blue sustainability efforts, the Christmas Kiss card eliminates the need for a physical greeting card by allowing you to choose a person anywhere in the world and deliver to them a video greeting which is mapped out on Google maps. Oddly enough, you’re not the one who gets to do the kissing; instead, you choose from a list of Saatchi & Saatchi’s ‘trained kissers.’
What Makes This Trend Stand Out
- Virtual Greeting Cards
- The rise of virtual greeting cards presents opportunities for businesses to engage with customers in a sustainable and paper-free way.
- Sustainable Communication
- The demand for eco-friendly and carbon-neutral communication solutions creates opportunities for companies to develop innovative and environmentally-conscious campaigns.
- Interactive Video Greetings
- The use of interactive video greetings allows for personalized and engaging communication experiences, opening up possibilities for businesses to connect with their audience on a deeper level.
Sectors Adopting This
- Digital Greeting Card Industry
- The digital greeting card industry can capitalize on the growing trend of virtual greeting cards and offer innovative platforms and customization options.
- Sustainability Consulting Industry
- The sustainability consulting industry can provide expertise and guidance to businesses looking to implement eco-friendly communication strategies.
- Video Marketing Industry
- The video marketing industry can leverage the demand for interactive video greetings by offering creative solutions and engaging storytelling techniques.
