Pavolv's Design created this concept for a chocolate assortment with an astological theme. The chocolate box set was designed with a very specific demographic in mind—romantic young women who like to read horoscopes, read magazines and enjoy tea in the evening with a group of girlfriends.
The box of chocolates is segmented into 12 different sections, which are based off of each zodiac sign. The inside of the box is adorned with a starry pattern and once all the individually wrapped chocolate candies have been consumed, there's even a fortune at the bottom of the box that corresponds with each sun sign.
This chocolate box packaging design speaks to the consumer desire for personalization and feeling as if a part of a product's experience has been tailor-made for each individual user.
Key Themes Behind This Trend
- Astrology-inspired Products
- Creating products tailored to specific zodiac signs or astrological themes can appeal to a niche consumer base and provide a personalized experience.
- Fortune-telling Bonuses
- Adding small, custom messages or fortunes in products can enhance the consumer experience and provide additional value to the purchase.
- Segmented Packaging Design
- Segmenting product packaging into smaller, targeted sections can increase potential for personalization and enhance a brand's appeal to specific consumer demographics.
Where This Applies
- Confectionery
- Confectionery companies can capitalize on the trend of personalized products and segmented packaging by creating products tailored to specific tastes or demographic preferences.
- Lifestyle Magazines
- Lifestyle magazines can tap into the trend of astrology-inspired products by creating and promoting products themselves or featuring partnerships with astrology product brands.
- Personalized Merchandise
- The trend of personalized products can expand to other industries, such as clothing or home decor, by creating customized items that cater to specific interests or preferences of consumers.
