ChocoBoulders is a new candy that takes the form of irregularly shaped milk chocolate chunks covered in candy shells that look like rocks. The peanut-free ChocoBoulders can be found in shareable 14-ounce bags with candy pieces that range from 1.4 ounces to 2 ounces.
This newest addition to the product lineup from Kimmie Candy was showcased at the 2022 Sweets & Snacks Expo and the novelty confection is sure to delight kids and adults alike. With deceptive desserts on the rise (led by popular Everything is Cake creations) people of all ages are looking for fun new ways to be surprised and delighted by even the most beloved sweets and snacks.
Kimmie Candy's ChocoBoulders join other ChocoRocks mixes, which are also uniquely shaped candies that anyone can appreciate.
What Makes This Trend Stand Out
- Deceptive Desserts
- Capitalizing on the Everything is Cake trend and adding unexpected twists to beloved sweets is a disruptive innovation opportunity.
- Irregular-shaped Candy
- Creating irregularly shaped candy with unique textures and flavors provides a disruptive innovation opportunity.
- Novelty Confections
- Developing novel confections that surprise and delight consumers provides a disruptive innovation opportunity.
Sectors Adopting This
- Candy Manufacturing
- Manufacturers can innovate by creating new and unique candy products with unexpected textures and flavors to delight consumers.
- Food Packaging
- Creating appealing packaging for food products that capitalizes on the surprise factor of deceptive desserts and novelty confections provides a disruptive innovation opportunity.
- Food Retail
- Retailers can create a unique shopping experience by stocking unexpected and innovative food products like ChocoBoulders that cater to the trend of deceptive desserts and novelty confections.
