The Chobani Complete Mixed Berry Vanilla Shake is being launched by the US dairy brand in partnership with professional dancer and Peloton instructor Cody Rigsby to provide consumers with a way to increase their nutritional intake.
The shake features 25-grams of protein along with three-grams of fiber, no lactose and no sugar in the mix to make it a great option for consumers seeking out a free-from product. The drink is also achieved without any GMO ingredients, preservatives, artificial sweeteners, artificial flavors or starches.
Chief Commercial Officer Federico Muyshondt commented on the new Chobani Complete Mixed Berry Vanilla Shake saying, "To have Cody champion our advanced nutrition yogurt will help more people learn about the power of Chobani Complete as a great complement to their active lifestyles."
What's Driving This Trend
- Free-from Products
- Brands can innovate in the space of free-from products by creating shakes and other beverages that are free from lactose, sugar, and other ingredients that may be harmful to consumers.
- Clean Label
- The use of clean label, non-GMO ingredients in the production of protein shakes can enhance brand image and attract health-conscious consumers.
- Collaboration Campaigns
- Partnering with celebrities or fitness influencers can help brands market their products to a larger audience and increase brand awareness and sales.
Who This Affects Most
- Dairy
- Dairy companies can expand their product lines by introducing advanced nutrition dairy products like protein shakes and other beverages.
- Fitness
- The fitness industry can benefit from incorporating protein shakes in educational meal plans and nutrition regimens for clients.
- Food and Beverage
- Restaurants and cafes can onboard with nutrition and offer innovative beverage options for health-conscious consumers on their menus.
