There has been many bizarre seasonings that have emerged over recent years, and this haggis chip flavor is certainly no exception.
The culture-heavy chips peak taste bud curiosity more than the dish itself. Unless you're a Scot, Haggis is notoriously spurned because of its obscure ingredients, like sheep insides, and distinctly terrible taste (or so I've heard). But now that it is a chip flavor, it's safe to say it will be a lot easier for consumers to digest. It could even prove to be a stepping stone in order to trying haggis.
Combining fun and unique seasonings with the deliciousness of chips has become a major phenomenon. And why shouldn't it? Chips are such a welcomed and loved part of culture and the fact that any flavour can be added is an added bonus.