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Burger King Launched a New Chip Butty with Bacon in New Zealand

— May 24, 2020 — Lifestyle
Burger King New Zealand is giving its popular Chip Butty Sandwich an upgrade with the introduction of the new Chip Butty with Bacon.

For those unfamiliar, a chip butty is a French fry sandwich that's popular in the UK, as well as places like Australia and New Zealand. Now Burger King New Zealand recently put a twist on the sandwich with its new Chip Butty with Bacon. The simple dish consists of a soft sesame seed bun topped with Burger King's crispy golden fries, mayo, ketchup, and strips of bacon.

Meanwhile, Hungry Jacks' (which is the Australian arm of Burger King) is offering a similar Cheesy Bacon Chip Butty made with crumbled bacon and cheese sauce.


Image Credit: Burger King New Zealand.

Trend Themes

  1. Chip Butty Sandwiches — Opportunity to explore different flavor combinations and variations of the popular chip butty sandwich.
  2. Meat-focused Fast Food — Potential for fast food chains to incorporate meatier options and innovative sandwiches into their menus.
  3. International Food Fusion — Disruptive potential for combining food traditions from different countries to create unique and appealing menu items.

Industry Implications

  1. Fast Food Chains — Opportunity for fast food chains to capitalize on the trend and create their own versions of chip butty sandwiches.
  2. Bakery Industry — Possibility for bakeries to create specialized buns and breads tailored specifically for chip butty sandwiches.
  3. Food Delivery Services — Potential for food delivery platforms to partner with fast food chains and offer chip butty sandwiches as part of their menu.
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