Bandar is an enticing new line of snacks that use dynamic chip branding to highlight the product's unique combination of American taste and Indian flavors. Named after the Hindu word for mischievous monkey, the new brand's visual identity is characterized by its vibrant monochrome color schemes and dizzying patterns that speak to a traditional Indian design aesthetic.
In order to create a chip branding and packaging design that highlighted the product's features and caught the eye of the discerning snacker, Bandar tapped the creative team at Boulder-based Interact.
The enticing line of chips snacks are baked and comes in several varieties such as garlic naan, tikka masala naan, cumin lentil chips and black pepper lentil chips.
What Makes This Trend Stand Out
- Cross-cultural Branding
- Opportunity to create new brands that combine different cultures and flavors for unique products.
- Bold Packaging Design
- Opportunity to create eye-catching packaging that reflects the unique features of the product.
- Healthy Snacking
- Opportunity to cater to health-conscious consumers by offering baked and lentil-based snack options.
Sectors Adopting This
- Food Manufacturing
- Opportunity for food manufacturers to create cross-cultural snack brands that cater to diverse taste preferences.
- Graphic Design
- Opportunity for graphic designers to create bold and unique packaging designs that stand out on store shelves.
- Healthy Food Industry
- Opportunity for health food industry by offering baked and lentil-based snacks that meet the demands of health-conscious consumers.
