Chino Otsuka's 'Imagine Finding Me' Double Self-Portraits
Marissa Brassfield — April 17, 2009 — Art & Design
Chino Otsuka's 'Imagine Finding Me' photo collection is a series of double self-portraits that fuse past and present into a single image. They're a stunning exploration of time travel and the possibility of meeting one's past self.
Chino Otsuka's 'Imagine Finding Me' series demonstrates what is perhaps my favorite sort of self-portrait--one that blends the subject's childhood and adulthood into one.
Implications - A sense of adventure is something that all consumers are drawn in by, and collections like this play on this innate desire that all people share in a big way. By embracing the concept of exploration, advertisements can create an altogether more profound impact on their target viewers than might otherwise be possible with a more mundane approach.
Chino Otsuka's 'Imagine Finding Me' series demonstrates what is perhaps my favorite sort of self-portrait--one that blends the subject's childhood and adulthood into one.
Implications - A sense of adventure is something that all consumers are drawn in by, and collections like this play on this innate desire that all people share in a big way. By embracing the concept of exploration, advertisements can create an altogether more profound impact on their target viewers than might otherwise be possible with a more mundane approach.
Trend Themes
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Time Travel Art — The concept of time travel can be explored in various creative mediums, presenting opportunities for disruptive innovation in the art industry.
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Blended Reality — Blending the past and present into a single image showcases the potential for disruptive innovation in the photography and augmented reality industries.
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Nostalgia Marketing — The 'Imagine Finding Me' photo collection taps into consumers' nostalgia and offers opportunities for disruptive innovation in the advertising industry through the use of emotional storytelling.
Industry Implications
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Art — The use of time travel as a creative concept can provide opportunities for disruptive innovation in the art industry.
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Photography — Blending past and present in photography presents an opportunity for disruptive innovation and exploring new techniques in the photography industry.
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Advertising — Nostalgia marketing can be used as a disruptive innovation in the advertising industry by leveraging consumers' emotions and past experiences.
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