Twitter is now working as the official international social media partner of the Chinese reality show 'Who's Still Standing' (known as Yizhan Daodi in China) in order to pique the interest of potential new contestants and viewers from around the world.
Who's Still Standing is a head-to-head trivia-style competition that will result in contestants winning travel prizes, home appliances, electronics or up to ￥400,000, or falling through a trap door.
As part of its new social strategy, the Chinese TV program became the first of its kind to get its own Twitter emoji. In order to apply to be on the show, Who's Still Standing is inviting people on Twitter to tweet to @JSBCI using the #WhosStillStanding tag and include a 30-second introduction video in Chinese.
This Chinese Reality Show is Recruiting Contestants on Twitter
1. Social Media-powered Reality Shows - There are opportunities for other reality shows to leverage social media platforms to attract global audiences and potential contestants.
2. Interactive Game Shows - There is potential to create more game shows that encourage audience engagement and offering big rewards for participation.
3. Localized International Reality Shows - There is potential to create more localized reality shows that cater to specific cultural audiences around the world through various media partnerships.
1. Broadcasting & Entertainment - The broadcasting and entertainment industry can explore cross-platform partnerships with social media companies to expand their audience reach.
2. Social Media Platforms - Social media platforms can create more features, such as hashtags and emojis to increase engagement and connections between traditional media and their user base.
3. Marketing & Advertising - Marketers and advertisers can create integrated campaigns on social media platforms to take advantage of audience engagement through reality shows.