With the growing number of consumers adopting vegetarian or even vegan diets, McAlister’s Deli's new meatless Chimichurri Sandwich is sure to be a popular dish. While it may look like just another deli sandwich, this new offering is completely meat-free.
The Chimichurri Sandwich is a brand-new offering from McAlister’s Deli and the chain's first-ever plant-based protein sandwich. Keeping in line with the deli's other offerings, the sandwich contains a slice of plant-based, chimichurri marinated protein, which is paired with balsamic onions, provolone cheese, tomato, spring mix, and chimichurri aioli. The whole thing is served on a toasted ciabatta bun, making it just as hearty as some of the meatier deli sandwiches.
The sandwich is currently being tested at seven locations in Chicago and seven locations in Knoxville, so you may have to take a little road trip to try it.
Image Credit: <i> McAlister’s Deli.</i>
Key Themes Behind This Trend
- Growing Vegetarian and Vegan Diets
- Opportunity for restaurants and food chains to create more meatless options and cater to the increasing consumer demand for plant-based meals.
- Plant-based Protein Alternatives
- Opportunity for food manufacturers to develop and market innovative, meat-like alternatives using plant-based proteins.
- Regional Testing of New Menu Items
- Opportunity for businesses to test market acceptance and gather feedback before expanding new products to a wider consumer base.
Where This Applies
- Restaurant Industry
- Restaurants can capitalize on the rising demand for plant-based meals by introducing more meatless options and catering to vegetarian and vegan customers.
- Food Manufacturing Industry
- Food manufacturers can tap into the growing market for plant-based protein alternatives by creating innovative products that mimic the taste and texture of meat.
- Market Research Industry
- Market research firms can assist businesses in conducting regional testing of new menu items to determine market acceptance and gather valuable customer feedback.
