Eccentric Wilderness Editorials

The Children of Wood Editorial for Carbon Copy is Formal and Fun

The 'Children of Wood' editorial for Carbon Copy Magazine has some serious boyish charm. This series focuses on three handsome young men, on what appears to be a very peculiar camp-out in the woods. These stylishly clothed models revisit their youth by dressing up as lions and pirates (among other things), and building a fort in the woods. These shots tell a story of three friends out for adventure and a good time.

Many of the outfits found in this editorial can be described as formal wear. These guys rock suits, vests and button-up shirts. However, some of the clothing found in this series reflects the nature of the shoot as well. One of these models dangles from a tree, wearing a white tank top and a baggy pair of jean overalls.

Formal Wear in the Outdoors
Combining formal wear with outdoor activities creates an opportunity for disruption in the fashion industry.
Revisiting Childhood
Products and experiences that allow adults to relive their childhood memories could disrupt the entertainment and travel industries.
Eccentric Wilderness Fashion
Incorporating unconventional fashion choices into wilderness editorial shoots creates an opportunity for disruption in the fashion industry.

Sectors Adopting This

Fashion
The incorporation of unconventional fashion into outdoor activities could disrupt the fashion industry.
Entertainment
Products and experiences that allow adults to relive their childhood memories could disrupt the entertainment industry.
Travel
The trend of revisiting childhood memories through travel experiences could disrupt the travel industry.
SCORE
3.3 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 69%
Activity 22%
Freshness 8%

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