Free Trend Report Free 2018 Report & eBook

Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book. Our Research Methodology

This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.

The Chicago Field Museum Campaign Promotes Nature's Bioluminescence

 - Feb 7, 2013
References: ddb & ibelieveinadv
There is something slightly off about the lights featured in the Chicago Field Museum campaign. What at first appears to be a flashlight, street lamp and lighthouse are something else entirely. Upon closer inspection, it becomes clear they are living creatures. Creatures of light, to exact. At least, according to the exhibition being promoted.

The Chicago Field Museum campaign was created by DDB, an ad agency based in Chicago, United States, to bring attention to "nature's bioluminescence." From glowing fungi to shining fishes, the images are pretty surreal. In spite of the fact that such creatures wouldn't be used in the manner they are depicted in the Chicago Field Museum campaign, their very existence could be considered unreal and even mythological.