Chewing gum artist Anna Sophia Mateeva had a bright idea when she realized the rubbery texture of gum made the perfect material for artwork.
The artist's amazingly detailed portraits depict pop culture icons like Elton John and the late Apple CEO Steve Jobs. Just like her art, the artist's methods are unconventional, Anna Sophia realized that the gum needed to be chewed in order to make it malleable enough to work with, so she enlisted the help of her husband, friends and family to chew on pieces of gum for her.
With results this good, you can't really argue with her methods. She manages to produce stunning pieces of art all made with chewing gum, which is quite the feat!
What Makes This Trend Stand Out
- Gum Artistry
- Artists finding unconventional uses for gum such as Anna Sophia Mateeva could lead to promising careers in gum artistry
- Novel Materials
- Innovative artists like Anna Sophia Mateeva demonstrate the potential for emerging markets in alternative, novel materials that are often overlooked in the fields of art and design
- Pop Culture Homage
- Artists like Anna Sophia Mateeva are identifying new ways to celebrate pop culture icons and trends using novel materials such as chewing gum
Sectors Adopting This
- Fine Arts
- The art industry can look into investing in gum artistry as a new medium for creatives to explore and express their artistry
- Consumer Packaged Goods
- Companies that produce chewing gum could leverage opportunities to market their products to artists as a creative medium
- Material Science
- Material science companies can invest in exploring the properties of unconventional materials like chewing gum for potential commercial and industrial applications
