This year for Easter, So Wrong It's Nom teamed up with an independent cheese company, Wildes Cheese, to produce a cheese egg.
The 'Cheester Egg,' as it has been dubbed, serves as a replacement for chocolate Easter eggs that are commonly served and eaten around this time of year. The handmade solid egg-shaped cheese is made from a solid cheese that is said to be hard and crumbly, yet creamy, with a sharp flavor. The egg is being sold individually in the UK, as well as part of a festive hamper filled with treats for the holiday.
So Wrong It's Nom is also behind the Cheese Advent Calendar for Christmas, which also became a viral sensation online.