The Crafty Herd Cheese Advent Calendar Has 13 Original Flavors
Michael Hemsworth — September 10, 2025 — Lifestyle
References: ilchestercheese & foodbev
The Crafty Herd cheese advent calendar has been debuted from The Ilchester Cheese Co as a new take on the classic holiday product that's perfect for adults to try out this year.
The product comes with 13 original cheese flavor pairings inside for consumers to explore each day of December including Maple and Caramel Biscuit, Wensleydale Toffee and Sriracha and Honey, amongst others. The calendar can be split half after the first 12 days to make space in the fridge for additional items. Priced at £15, the calendar will be available at Morrisons, Sainsbury's and Ocado in the UK.
Managing Director of The Ilchester Cheese Co James Catchpole commented on The Crafty Herd cheese advent calendar saying, "We are incredibly proud of The Crafty Herd; the brand is original, bold, and adventurous. Every mouthful excites the palate and embodies everything you want in a cheese.”
The product comes with 13 original cheese flavor pairings inside for consumers to explore each day of December including Maple and Caramel Biscuit, Wensleydale Toffee and Sriracha and Honey, amongst others. The calendar can be split half after the first 12 days to make space in the fridge for additional items. Priced at £15, the calendar will be available at Morrisons, Sainsbury's and Ocado in the UK.
Managing Director of The Ilchester Cheese Co James Catchpole commented on The Crafty Herd cheese advent calendar saying, "We are incredibly proud of The Crafty Herd; the brand is original, bold, and adventurous. Every mouthful excites the palate and embodies everything you want in a cheese.”
Trend Themes
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Gourmet Advent Calendars — The rise of gourmet advent calendars caters to adults seeking a more sophisticated and culinary-focused experience during the holiday season.
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Hybrid Flavor Profiles — Cheese products with unconventional flavor combinations like Maple and Caramel Biscuit exemplify the trend of hybrid flavor profiles gaining popularity in the food industry.
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Experiential Food Products — Experiential food products like The Crafty Herd calendar create opportunities for brands to engage consumers through novelty and daily surprises.
Industry Implications
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Specialty Foods — The specialty foods industry is seeing a surge in uniquely flavored products that appeal to adventurous consumers looking to explore beyond traditional tastes.
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Holiday Retail — Holiday retail is evolving with innovative products like savory advent calendars capturing the interest of consumers looking for unique seasonal offerings.
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Grocery Distribution — Grocery distribution networks benefit from stocking inventive holiday items such as cheese advent calendars, which attract customers seeking distinct shopping experiences.
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