The ChatRoulette Piano Guy Teams with T-Mobile for a Funny Campaign
Armida Ascano — November 29, 2010 — Marketing
If you're unfamiliar with the ChatRoulette piano guy, I suggest checking him out. His real name is Merton, and he is causing quite the commotion in the blogosphere and business world alike.
The ChatRoulette piano guy has made a name for himself by making improv songs on the piano for whomever is lucky enough to be paired with him on ChatRoulette. T-Mobile has recognized Merton's viral power and recruited him for a campaign where he does what he does best at the airport.
The ChatRoulette piano guy has made a name for himself by making improv songs on the piano for whomever is lucky enough to be paired with him on ChatRoulette. T-Mobile has recognized Merton's viral power and recruited him for a campaign where he does what he does best at the airport.
Trend Themes
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Viral Campaign Collaborations — Partnering with social media influencers to create viral campaigns for brands.
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Live-stream Entertainment — Providing live entertainment experiences online to engage with audiences.
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Real-time Marketing — Using unscripted, real-time interactions to promote brands and products.
Industry Implications
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Telecom — Opportunity for telecom companies to partner with social media influencers for unique marketing campaigns.
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Entertainment — Creating engaging and interactive live-stream entertainment experiences for audiences.
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Marketing — Developing innovative marketing strategies that capitalize on real-time, unscripted interactions with potential customers.
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