Japanese architect Terunobu Fujimori is renowned for his surreal structures made out of traditional materials like charred wood. His coal house and charred cedar wood house, known as Yakisugi, use a traditional preservation and finishing method that creates a distinctive black coating. Fujimori's creations are both whimsical and folkloric, modern and yet traditional and represent his interest in the architectural history of his native Japan.
Implications - Current society is consistently saturated with excessive imagery that, at times, can be overwhelming. Designs that are simplistic provide relief from the otherwise oversupply of graphics. Companies should consider how the design of their product must be effective yet never intimidating to the point where consumers ignore it all together.