Charitable donations have been aided by the contemporary spread of social media websites. Benevolent organizations now have online teams dedicated to the promotion of Twitter, Pinterest, Tumblr and Facebook accounts, launching interactive projects that are getting messages across in new and creative ways. The "do your part" mantra has never been so pervasive, spreading new enthusiasm within student campuses and even business environments. The Charity Trend Report groups the most original of these undertakings with an assortment of PRO Trends and models of social enterprise.
Conscientious skin care products and fair trade labor organizations have made impressive strides in the realm of philanthropy. Brands are becoming increasingly inventive, frequently tying easily recognizable images and slogans to their name. This compendium explores these and several other generous ventures, making it ideal for entrepreneurs and fashion labels interested in relief efforts.
Why This Trend Is Growing
- Social Media Philanthropy
- The incorporation of social media in philanthropy is generating new and creative ways of charitable fundraising.
- Innovative Branding in Philanthropy
- Brands are becoming increasingly inventive in tying easily recognizable images and slogans to their name in philanthropy based efforts.
- Conscious Consumerism
- Conscientious skin care products and fair trade labor organizations are proving that consumers want to feel good about their purchases and are driving demand in philanthropic products.
Industries Being Reshaped
- Social Media
- The incorporation of social media in philanthropy and charitable fundraising offers disruptive innovation opportunities in social media technology and marketing solutions for nonprofits.
- Fashion and Beauty
- Innovative branding in philanthropy offers disruptive innovation opportunities in product design, branding and marketing that can be leveraged by fashion and beauty industry.
- Corporate Social Responsibility
- Conscious consumerism and corporate social responsibility efforts offer disruptive innovation opportunities for businesses that can leverage these trends for shared value creation.
