Morbidly skinning popular anthropomorphic characters, a series of ads from Miami Ad School shows iconic characters dead to raise awareness for the use of animal furs. Entitled 'Fur has no happy endings,' the ads attempt to destroy your childhood memories by showing gruesome images of your favorite characters.
Cartoon icons such as Winnie the Poo and Bugs Bunny are seen dead without fur on most of their bodies. The tortured characters are seen bleeding out on a stage in pain with their flesh exposed.
By showing anthropomorphic characters without fur, the ads effectively help the viewer empathize with skinned animals. Exploiting the connection that the audience already has with these icons allows the ads to make its point that skinning animals is wrong.