Lindsey Gazel Transforms Pop Culture References into Edible Biscuits
References: instagram & foodiggity
Lindsey Gazel is the baker behind Lindsey Bakes, a social media Instagram account that transforms contemporary pop culture personalities from all sorts of multimedia into edible character cookies. The biscuits are designed to look like characters from The Simpsons and Scooby Doo as well as notable figures from advertising and the media such as the Koolaid Man and David Letterman. Each cookie features a design that captures the essence of the personality with a caricature style.
Gazel has a knack for using icing as a medium to create portraits of people, cartoon characters and TV personalities. The designs are done on top of sugar cookies and they capture the detailed features of the face that make each personality so recognizable with an exaggerated element. For example, the Letterman cookie focuses on the TV host's blonde locks and gap-toothed smile.
Gazel has a knack for using icing as a medium to create portraits of people, cartoon characters and TV personalities. The designs are done on top of sugar cookies and they capture the detailed features of the face that make each personality so recognizable with an exaggerated element. For example, the Letterman cookie focuses on the TV host's blonde locks and gap-toothed smile.
Trend Themes
1. Pop Culture Character Cookies - Creating edible caricatures of contemporary pop culture personalities presents disruptive innovation opportunities in food marketing and packaging industries.
2. Icing as a Medium - Using icing to create artistic character portraits opens up new design possibilities in art and baking industries.
3. Exaggerated Design Elements - Incorporating exaggerated design elements into edible products creates demand for custom designs and fuels innovation in personalized gift industries.
Industry Implications
1. Bakery - The bakery industry can create new product lines and innovative packaging to market character cookies as fun and original gifts.
2. Art - The art industry can apply custom caricature cookie designs on illustration merchandising, expanding the appeal of pop culture characters to a broader audience.
3. Personalized Gifting - The personalized gifting industry can scale up customization options that incorporate character designs to offer unique gifts that stand out in crowded marketplaces.
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