Lifestyle label Champion worked in collaboration with charitable organization London Youth on a collection entitled 'Champion London Youth.' The new capsule is comprised of a selection of graphic tees that are designed with a youth culture inspiration. Each piece is influenced by a personal journey of five select London-based youths and these stories are translated through visual designs by Tim Read.
Every personal journey highlights the individual's struggle in breaking through confined stereotypes and paving their own path to overcome their issues. Some of the themed stereotypes that the designs take on include ideas that the youth are either lazy, selfish or anti-social.
The Champion London Youth t-shirts will be available for purchase on November 27th in London's Champion flagship store, with profits going towards London Youth.