Ben Johnston Creates Large Scale Illustration for the Sierra Nevada Bar
Meghan Young — October 3, 2014 — Art & Design
References: benjohnston & fubiz.net
Adding artistic and youthful aesthetics to public spaces is one way to attract millenials to different establishments; enter the chalk mural by Ben Johnston, an artist and designer based in Toronto, Canada. A highly visual generation that is very much focused on a gorgeous backdrops to take those selfies against, this chalk mural will inspire a lot of foot traffic while also enhancing the overall interior space of the bar it is located in.
Commissioned by Sierra Nevada, a bar located in Asheville, United States, the chalk mural measures nearly 1600 square feet and was completed in three weeks. Full of detail and dimension, it gives the illusion of a brewery while also adding some other elements including leaves and flowers.
Commissioned by Sierra Nevada, a bar located in Asheville, United States, the chalk mural measures nearly 1600 square feet and was completed in three weeks. Full of detail and dimension, it gives the illusion of a brewery while also adding some other elements including leaves and flowers.
Trend Themes
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Artistic Chalk Murals — Creating large scale chalk murals in public spaces to attract millennials and enhance interior spaces.
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Youthful Aesthetics — Adding youthful aesthetics to establishments to appeal to the visual generation and increase foot traffic.
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Interactive Backdrops — Using visually striking backdrops as interactive spaces for millennials to take selfies and engage with.
Industry Implications
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Hospitality — Chalk murals in bars and restaurants provide a unique experience that attracts millennials and enhances the overall interior space.
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Art and Design — The creation of large scale chalk murals by artists and designers can be a disruptive innovation opportunity to showcase their talent and attract clients.
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Event Spaces — Incorporating artistic chalk murals in event spaces can create visually appealing backdrops for photos and enhance the overall experience for attendees.
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