After a 12-Year Hiatus, Kellogg’s is Bringing Back Its Cereal Straws
Katherine Pendrill — March 30, 2021 — Lifestyle
References: wkbw
90s kids brace yourself for some good news because Kellogg's has just announced that its Cereal Straws will be returning to store shelves this fall.
In the 90s, Kellogg's sold edible Cereal Straws, which were essentially cereal-coated wafer cookies in the shape of straws. The idea behind the treat is that you could use the straw to slurp up the sweet cereal milk at the bottom of your bowl. Despite the popularity of the wafer, Kellogg's discontinued the cookies 12 years ago.
But thanks to pleas on social media and a petition circulated by dedicated fans, the Cereal Straws will be returning o store shelves in October. The cookies will come in 5-count, 18-count, and 24-count boxes in two sweet flavors: Froot Loops and Cocoa Krispies.
Image Credit: Kellogg's
In the 90s, Kellogg's sold edible Cereal Straws, which were essentially cereal-coated wafer cookies in the shape of straws. The idea behind the treat is that you could use the straw to slurp up the sweet cereal milk at the bottom of your bowl. Despite the popularity of the wafer, Kellogg's discontinued the cookies 12 years ago.
But thanks to pleas on social media and a petition circulated by dedicated fans, the Cereal Straws will be returning o store shelves in October. The cookies will come in 5-count, 18-count, and 24-count boxes in two sweet flavors: Froot Loops and Cocoa Krispies.
Image Credit: Kellogg's
Trend Themes
1. Edible Cookie Straws - The return of Kellogg's Cereal Straws reflects the trend towards nostalgic snacks with a modern twist.
2. Social Media Marketing - The success of the campaign to bring back Cereal Straws demonstrates the power of social media marketing in bringing about the revival of a popular product.
3. Cereal Innovation - Kellogg's Cereal Straws highlight the trend towards new and innovative ways to enjoy cereal, which could lead to the development of more novel cereal-based snacks and treats.
Industry Implications
1. Food and Beverage - The success of Kellogg's Cereal Straws shows that there is still a strong demand for nostalgic snacks, offering an opportunity for food and beverage companies to revive old favorites with a modern twist.
2. Marketing and Advertising - The social media campaign to bring back Kellogg's Cereal Straws demonstrates the power of social media in marketing and advertising, with opportunities for businesses to leverage social media to promote their products.
3. Packaging and Design - The reintroduction of Kellogg's Cereal Straws also highlights the importance of packaging and design in driving sales and creating memorable experiences for customers, offering opportunities for innovation in this space.
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