Vintage Cereal Clutches

Anya Hindmarch's Cereal Box Bags Make Breakfast Ultra Chic

Anya Hindmarch's newest clutch designs include a series of cereal box bags that center around the most important meal of the day. The playful clutches are boxy and look like miniature versions of vintage cereal boxes, complete with icons from popular brands like Corn Flakes, Frosted Flakes and Coco Pops.

The cereal box clutches bring luxury to a product that's otherwise mundane and often overlooked on the breakfast table first thing in the morning. The cereal box prints are decadently treated with embellishments like suede lining, python skin and gold hardware, resulting in a combination that's fun and even a little bit kitschy. As well as being a staple meal of the day, Hindmarch's quirky breakfast-inspired cereal box clutches promise to be important parts of a well-balanced closet as well.

Luxury Clutch Designs
Disruptive innovation opportunity: Create unique and playful designs for luxury clutches inspired by everyday products.
Embellished Print Treatments
Disruptive innovation opportunity: Experiment with decadent embellishments like suede lining, python skin, and gold hardware on everyday items.
Quirky Fashion Accessories
Disruptive innovation opportunity: Introduce unconventional fashion accessories that add an element of fun and kitsch to the wardrobe.

Sectors Adopting This

Fashion Design
Disruptive innovation opportunity: Combine luxury and everyday items to create unique fashion pieces.
Print and Graphic Design
Disruptive innovation opportunity: Explore innovative ways to translate everyday product packaging into fashion and design elements.
Accessories Retail
Disruptive innovation opportunity: Retail quirky and unconventional fashion accessories that cater to a niche audience.
SCORE
1.7 out of 10
GENDER
30% Men70% Women
MARKETTop markets: North America, Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 18%
Activity 26%
Freshness 8%