This celebrity commercial features an elegantly mannered actor driving a brand new SUV.
Oscar winner Matthew McConaughey collaborated with the luxury car company Lincoln to bring these high-class lifestyle advertisements to life. Lincoln's ad series features the brand new 'MKX' SUV series -- a high-end, American-made SUV.
The series of celebrity commercials features a dapper McConaughey firstly getting dressed up as the image of the car is integrated with the idea of style and class that the actor is depicting. There are also scenes of playing poker, eating at fine restaurants and listening to jazz music -- all images to show that Lincoln is a brand associated with substance and an abundant lifestyle. From the iconic performance in 'Dazed and Confused' to his Oscar-winning performance in 'Dallas Buyer's Club' -- the dashing actor fits into this role with ease.
Why This Trend Is Growing
- Luxury Lifestyle Advertisements
- Opportunity to create premium brand associations with high-end products and services through celebrity endorsements and elegant imagery.
- Integrating Style and Class
- Disruptive innovation potential in integrating fashion and image with luxury cars to appeal to affluent consumers.
- Substance and Abundant Lifestyle
- Creating a connection between a brand and a specific lifestyle to appeal to consumers seeking a higher quality of life.
Industries Being Reshaped
- Automotive
- Opportunity for luxury car manufacturers to target affluent consumers looking for stylish and high-class driving experiences.
- Entertainment
- Collaboration potential between celebrities and brands to create high-end lifestyle advertisements with glamour and sophistication.
- Fashion
- Potential partnerships between fashion brands and luxury car manufacturers to merge style and class in their marketing campaigns.
