These Caveman BBQ Sauces emphasize some of the major themes associated with masculinity and barbecuing.
It is no surprise that the sauces are branded in a way that represents their name, with a silhouette of a caveman wearing a golden outfit, holding a spatula and showing off what looks like a man bun. The sauces come in flavors like Asian Barbecue, Bourbon Coffee, Hickory and Hot Mango. They use the claim "man invented fire for BBQ" and aim to promote an overtly masculine image of what it means to barbecue as a man.
This over-the-top branding is able to capture the attention of consumers who find that their passion lies in barbecuing and experimenting with different flavors in the process.