These New Tabasco Brand BBQ Sauces Come in Four Flavors
Michael Hemsworth — May 18, 2021 — Marketing
The Tabasco Brand BBQ Sauces are a new range of products from the iconic hot sauce brand that will provide consumers with a piquant way to enhance some of their favorite recipes. The sauces come in four options to choose from including Tabasco Brand Original BBQ Sauce, Tabasco Brand Honey BBQ Sauce, Tabasco Brand Jalapeño Mesquite BBQ Sauce and Tabasco Brand Habanero Jerk BBQ Sauce. The piquant sauces are positioned as the perfect option for a wide range of fare when cooking on or off of the barbecue.
The Tabasco Brand BBQ Sauces come in 18-ounce bottles with a suggested price of $5 each, and can be purchased directly from the brand online or from select Walmart stores and Walmart.com.
Image Credit: Tabasco
The Tabasco Brand BBQ Sauces come in 18-ounce bottles with a suggested price of $5 each, and can be purchased directly from the brand online or from select Walmart stores and Walmart.com.
Image Credit: Tabasco
Trend Themes
1. Pepper-infused Sauces - There's room for new brands to innovate using natural ingredients to create new, spicy varieties of BBQ sauces.
2. Barbecue Flavor Explorations - The BBQ sauce market offers ample opportunity for brands to experiment with innovative flavors and combinations, like jalapeño mesquite and habanero jerk.
3. Direct-to-consumer Sales - Tabasco's online sales of its new BBQ sauces shows a trend towards bypassing traditional retail channels.
Industry Implications
1. Food Manufacturing - Companies that manufacture BBQ sauces or seek to enter the market can tap into the growing demand for spicy, flavorful sauces.
2. Online Retail - Brands that prioritize direct-to-consumer e-commerce sales can tap into the growing trend of consumers skipping traditional retail channels.
3. Barbecue Equipment and Accessories - Companies that produce or sell barbecue grills, smokers, and accessories can partner with BBQ sauce makers to offer bundle deals or cross-promotions.
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