Grain-Free Cauliflower Waffles

Julian's Recipe Recreated a Breakfast Classic with Cauli-Wafels

Julian's Recipe created cauliflower waffles as a better-for-you take on traditional breakfast waffles that are free from grains and gluten. The Cauli-Wafels are made with cauliflower as the first ingredient, plus other additions like cage-free eggs, tigernut flour, coconut flour, tapioca starch and fava bean protein.

The nourishing waffles based on the classic European Wafel recipe share five grams of protein per each two-waffle serving, which can be enjoyed in varieties like Original and Maple & Brown Butter. The brand also sells Cauli-Wafels breakfast sandwiches, which could be recreated with the regular Cauli-Wafels and a few additions.

Cauliflower, an ingredient that now forms the base for everything from pizza crusts to crackers, is now also being worked into baked goods with sweet flavors.

Cauliflower-based Foods
The emergence of cauliflower-based foods beyond pizza crusts, crackers, and baked goods presents opportunities to develop innovative products using this versatile ingredient.
Healthy Breakfast Alternatives
There is a growing trend towards healthier breakfast alternatives like Julian's Recipe's Cauli-Wafels, which presents opportunities to develop new products in this space.
Grain-free Foods
The development of grain-free foods like Julian's Recipe's Cauli-Wafels presents an opportunity for companies to cater to consumers following specific diets and preferences.

Sectors Adopting This

Health Food Industry
Julian's Recipe's Cauli-Wafels demonstrate the growth of the health food industry as consumers are increasingly interested in healthier food options.
Gluten-free Industry
The grain-free and gluten-free aspects of Julian's Recipe's Cauli-Wafels demonstrate opportunities for companies in the gluten-free industry to expand their product lines and offerings.
Bakery Industry
The expansion of cauliflower as a substitute for traditional baking ingredients presents an opportunity for the bakery industry to develop new products for health-conscious consumers.
SCORE
3.3 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Gen X
  • Millennial (primary audience)
POPULARITY
Popularity 22%
Activity 66%
Freshness 10%