Danish concept developer and designer Cathrine Understrup knew that to get an internship at her dream workplace she had to be incredibly creative. The average wait for such a position is two years, but she was determined to bypass that line. Cathrine Understrup decided to challenge Stockholm-based creative agency Snask to a ping pong match to win the highly coveted position.
Yet she didn't just challenge them, she designed a whole ping pong kit complete with the singer George Michael's face on one side of the paddle. In response, Snask shared on Instagram an image with the caption, "Just got this in a golden package. It's our future intern, Catrine, challenging us in ping pong by sending us a GM-racket. Will his face make the racket better? We think so. I mean, Jesus would have been nothing without his long hair."
What's Driving This Trend
- Creative Job Applications
- Opportunity for job seekers to differentiate themselves by thinking outside the box and creating unique applications.
- Personal Branding
- Importance of personal branding in making a lasting impression and standing out from other applicants.
- Alternative Recruitment Methods
- Exploration of unconventional recruitment methods such as challenges or competitions to find the perfect candidate.
Who This Affects Most
- Human Resources
- HR departments can leverage creative job applications as a way to assess candidates' problem-solving and innovation skills.
- Marketing and Advertising
- Opportunity for marketers and advertisers to assist job seekers in creating standout applications that align with their personal brand.
- Design and Creative Agencies
- Incorporating alternative recruitment methods like challenges or competitions can help creative agencies find candidates with the right skills and mindset.
