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Cass Beer is Now Available in Small Cans for Solitary Drinkers

 - Aug 17, 2018
References: koreatimes.co.kr & thedrinksbusiness
As many Koreans are beginning to eat and drink alone, Cass beer is tailoring itself to this market by offering new 250ml cans, rather than the standard 500ml format. This new redesign for Cass beer is being done to not only address the more solitary drinking habits of Koreans but also to address the country's growing female consumers. The smaller size enables drinkers to easily enjoy a single casual beer and also provides a better option for consumers who aren't used to drinking a lot—or don't want to.

Cass beer is not the only company to enter the small can market, as Hoegaarden Rosse and offerings from Diageo are already available in Korea. Retailers in the country have even begun putting up specific shelves for liquors sold exclusively in smaller formats.

Image Credit: Cass Beer