This casino campaign spotlights a number of well-known creatives and personalities from "the realms of music, fashion, art, skating, and beyond." Some of the more noteworthy celebrities include Cardi B, model Emily Ratajkowski, singer Rita Ora, graffiti artists REVOK, skate pro Ryan Sheckler, actor Ezra Miller and more. The appearance of so many recognizable faces surely adds value to the marketing initative.
The casino campaign is dubbed 'Unstatus Quo' and is launched by PALMS who recently underwent an incredibly ambitious renovation that cost the owners a whopping sum of $690 million USD. This re-design and re-brand process has been named "the most expensive renovation in Vegas history."
The establishment is situated in Las Vegas and its luxe casino campaign seeks to set apart the business' "one-of-a-kind hospitality experience."