Luxe Carnival Editorials

Elle Vietnam's Take a Bow Beauty Story is Circus-Themed

Entitled 'Take a Bow', this chic, carnival editorial is captured by photographer Dannyson Pham's lens. The beauty story is featured in Elle Vietnam's October 2014 issue and highlights a range of circus-themed cosmetics that are modelled by cover star Ling Liu.

The model pulls off plum and dark crimson lipstick hues--a staple of the Autumn season--and eyeshadow applications of the same color. When she isn't sportinh colored eyeshadows, the model dons dramatically drawn eyebrows and exaggerated lash looks.

Art direction for this image series is courtesy of Dzung Yoko who looks to extravagant and extreme circus apparel for reference. He dresses his model muse in accordion collars and fun headpieces accessories. The makeup for Elle Vietnam's carnival editorial is the work of Tung Chau.

Circus-themed Cosmetics
Opportunity to develop unique and innovative cosmetics inspired by the whimsical world of circuses.
Exaggerated Lash Look
Potential for disruptive mascara designs that create dramatic and attention-grabbing lashes.
Accordion Collars
Opportunity to create fashionable accessories inspired by accordion collars, adding a whimsical and unique touch to outfits.

Sectors Adopting This

Beauty
Opportunity for beauty companies to create circus-themed makeup collections.
Fashion
Potential for fashion brands to incorporate accordion collars in their designs, offering customers a unique and playful fashion element.
Cosmetics
Opportunity for cosmetic brands to develop new mascara formulations and designs that enhance and exaggerate lashes for a dramatic look.
SCORE
4.5 out of 10
GENDER
10% Men90% Women
MARKETTop markets: North America, South America, Europe, Asia, Africa
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 73%
Activity 53%
Freshness 8%

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