Carthartt WIP's SS 2014 collection features a collaboration with Australian brand P.A.M. and renowned shoe retailer Vans.
The capsule collection, which is exclusively for women, is a harmonious blend of the three different brand aesthetics, creating an original style for the Spring/Summer season. The line's stand-out pieces include a pair of seriously covetable denim overalls, printed t-shirts and a casual shirt-dress. Although the lookbook is set against a prairie backdrop, I can definitely imagine these lust-worthy pieces assimilating into an urban setting. Apparel aside, the line also features a pair of collaboratively-designed, limited edition P.A.M. x Carhartt WIP x Vans shoes.
The lookbook has been released with an accompanying teaser video for those who want to get a behind-the-scenes feel for the upcoming collection, which hits stores on June 12th.
Why This Trend Is Growing
- Collaborative Capsule Collections
- The merging of aesthetics in capsule collections creates an opportunity for disruptive innovation in fashion and retail industries.
- Printed T-shirts as Statement Pieces
- Printed t-shirts as stand-out fashion pieces present innovation opportunities in the creative and graphic design industries.
- Limited Edition Collaborative Shoe Designs
- Limited edition shoes created through brand collaborations present opportunities for disruptive innovation in the footwear and fashion industries.
Industries Being Reshaped
- Fashion
- Collaborative capsule collections and statement pieces present opportunities for disruptive innovation in the fashion industry.
- Retail
- The merging of aesthetics in capsule collections and the sale of limited edition collaborative items provide opportunities for disruptive innovation in retail.
- Footwear
- Limiting the production of shoes through collaborations and creating innovative designs provides opportunities for disruptive innovation in the footwear industry.
