Waterproof Cargo Mounts

The Otium Softrack has a Plush Design for Holding Sporting Equipment

Adventure and sport enthusiasts often have a large amount of equipment to carry with them to and from their events and the Otium Softrack cargo mount is an ideal auto accessory to secure items such as surf boards, skis, snowboards and the like safely to the car roof. The rack is designed to be soft and plush as to not damage the equipment and keep it safely secured to the car while transporting from one venue to the next.

Many racks often opt for a hardshell design that is durable and long-lasting, but can leave scratches or dents on sporting goods. The Otium Softrack offers high-quality durability and security with a structure that is conveniently padded for a non-slip and non-scratch hold.

Plush Cargo Mounts
Opportunity for auto accessory companies to develop cargo mounts with plush designs to safely secure and transport sporting equipment without causing damage.
Softshell Auto Accessories
Opportunity for companies to create softshell auto accessories that provide durability and security without scratching or denting the items being transported.
Non-slip Sporting Equipment Holders
Opportunity for innovation in the development of non-slip holders for sporting equipment to ensure items stay securely in place during transportation.

Who This Affects Most

Auto Accessories
Auto accessory companies can capitalize on the trend of plush cargo mounts to offer a safer and more secure option for transporting sporting equipment.
Outdoor Sporting Goods
Manufacturers of outdoor sporting goods can partner with or create their own softshell auto accessories to provide customers with a convenient and protective way to transport their equipment.
Sporting Events Logistics
Companies specializing in logistics for sporting events can explore the use of non-slip sporting equipment holders to enhance the transportation process and prevent damage to athletes' gear.
SCORE
3.5 out of 10
GENDER
90% Men10% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 55%
Activity 42%
Freshness 8%