Partaking in some cardio exercise as often and regularly as possible is great for maintaining optimal health, and Pelatra is designed to make it a lot of fun to boot. Requiring no additional equipment to operate, Pelatra simply uses a smartphone to be used for users to partake in fun games that are oriented towards gamifying the average workout.
Pelatra uses the front-facing camera on smartphones to track the speed at which users are cycling and detects when users steer or move. This is translated to in-game movements that enable users to blast through different goals and avoid obstacles. Subsequently, users can keep their mind off of the time they spend doing cardio exercise and more on how well they're performing with the digital game.
What's Driving This Trend
- Gamified Cardio Exercise
- The trend of gamifying cardio exercise to make it more fun and interactive, as seen in Pelatra, presents opportunities for companies to develop similar products.
- Fitness Tracking Using Smartphones
- The trend of using smartphones for fitness tracking, as seen in Pelatra's use of the front-facing camera, presents opportunities for companies to develop new and innovative fitness tracking technologies.
- Virtual Fitness Challenges
- The trend of incorporating virtual challenges and obstacles into fitness experiences, as seen in Pelatra's game design, presents opportunities for companies to create engaging and immersive fitness experiences in the virtual space.
Who This Affects Most
- Fitness Equipment
- Companies in the fitness equipment industry can develop new products that incorporate gamification designs, as seen in Pelatra, to make workouts more engaging and appealing to a wider audience.
- Smartphone Technology
- As Pelatra uses smartphone technology for fitness tracking and gamification, opportunities exist for smartphone manufacturers to integrate more advanced fitness tracking sensors and features in future models.
- Gaming Industry
- The integration of gaming and fitness, as exemplified by Pelatra's design, presents opportunities for gaming companies to expand their markets and create new gaming experiences centered around fitness and health.
