Designer Brandon Fretwell is suggesting a new cardboard packaging for the GoPro camera that manages to fit the company's aesthetic, while sitting on the intersection of functionality and eco-friendly design.
This clever packaging solution protects the camera like previous iterations, while using far less resources and materials. The package is comprised of six pieces of cardboard that maintains the design-focused aesthetic of the brand. This unique and recognizable material prompts consumers to recycle, while sparking conversations about protecting the environment. In addition, the amount of materials used has been greatly reduced to save on both distribution and transportation costs.
GoPro's highly functional packaging embodies the brand's mission to "help create experiences and realities that expand our world and inspire those around us."
Image Credit: Brandon Fretwell