I'm sure that more people would prefer to pick up and read these playful props rather than watch a two-dimensional PowerPoint presentation. The Cardboard Fridge was designed in place of a more formal pitch for a dairy company, and would likely get a much more positive response.
Mat Bogust of Think Packaging strove to engage the client with a miniature refrigerator set, comprising the appliance itself, a milk carton, a cream carton and a wheel of cheese. In this concept, each piece is assembled and left in a clean white, but this isn't how the Bogust wanted to leave them. Graphics and text would be printed all over each object to inform an audience about the company and its work. A well-wrapped promotional package, the Cardboard Fridge is complete with a transparent magnetized door.
Key Themes Behind This Trend
- Interactive Packaging
- Creating engaging and interactive packaging that can be used as a marketing tool beyond product containment.
- 3D Visual Aids
- Using three-dimensional visual aids to replace traditional 2D presentations and make pitches more engaging.
- Eco-friendly Packaging
- Designing packaging using sustainable materials to reduce waste and promote eco-friendliness.
Where This Applies
- Packaging Industry
- Innovating new ways to create unique and engaging packaging that can double as a marketing tool.
- Marketing Industry
- Incorporating new and creative ways to make visual presentations more engaging and memorable.
- Sustainable Product Industry
- Developing eco-friendly product packaging that aligns with company values and sustainability goals.
