Caraway Launches the New Prep Set and Birch Cutting Boards
Kanesa David — August 31, 2023 — Art & Design
References: CARAWAY.COM & retaildive
Caraway has introduced a novel prep set and a selection of cutting boards, adding to its stunning selection of kitchenware. The expanded product line consists of an assortment of 10 knives, shears, and an array of utensils. Additionally, Caraway is also stocking a four-piece cutting board set that's made of birch and certified by the Eastern European Forest Stewardship Council.
“Each piece in the prepware collection was selected to be in our final sets based on customer surveys of the most used shapes and knife blades, and the modular storage was a direct response to a need for a more flexible countertop and in drawer solution,” Jordan Nathan, Caraway founder and CEO, commented in a press release.
The selection of kitchen items are available for purchase either as a bundle, retailing at $580 or as an individual set. Caraway has chosen to make these sets exclusively accessible through its own website.
Image Credit: Caraway
“Each piece in the prepware collection was selected to be in our final sets based on customer surveys of the most used shapes and knife blades, and the modular storage was a direct response to a need for a more flexible countertop and in drawer solution,” Jordan Nathan, Caraway founder and CEO, commented in a press release.
The selection of kitchen items are available for purchase either as a bundle, retailing at $580 or as an individual set. Caraway has chosen to make these sets exclusively accessible through its own website.
Image Credit: Caraway
Trend Themes
1. Modular Storage Solutions - The modular storage in Caraway's prep set offers a more flexible countertop and in-drawer solution.
2. Birch Kitchenware - Caraway's birch cutting boards, certified by the Eastern European Forest Stewardship Council, add a touch of eco-friendliness to the kitchen.
3. Customer-centric Design - Caraway's selection of kitchen items was based on customer surveys to ensure the most used shapes and knife blades were included in the final sets.
Industry Implications
1. Kitchenware - The introduction of high-quality birch kitchenware by Caraway offers an opportunity for companies in the kitchenware industry to explore sustainable materials and customer-centric design.
2. E-commerce - Caraway's decision to exclusively sell their product line through their own website presents an opportunity for e-commerce businesses to reevaluate their distribution strategies.
3. Home Organization - Caraway's modular storage solutions in their prep set highlight an opportunity for the home organization industry to develop innovative storage solutions that prioritize flexibility and functionality.
4
Score
Popularity
Activity
Freshness
