Fundraising Veteran-Honoring Gins

The Captain Sir Tom London Dry Gin is Charitable

The Captain Sir Tom London Dry Gin has been unveiled by the Otterbeck Distillery as a new offering that aims to pay homage to the namesake veteran and also support his fundraising efforts.

The gin will see proceeds of every bottle sold going to The Captain Tom Foundation and is reported to feature aromatics inspired by the Yorkshire childhood garden of the former British Army officer Captain Sir Tom. This includes notes of rosemary and thyme, and is likely to be a must-have for cocktail enthusiasts looking to support a good cause as they mix up their favourite cocktails.

Co-Founder of Otterbeck Distillery Nicola Lampkin spoke on the new Captain Sir Tom London Dry Gin saying, "It is an amazing privilege to be working with Captain Sir Tom and his foundation which supports some incredible charities; we’re delighted to be able to do our bit to help support such worthwhile causes. Captain Sir Tom has captured the imagination of the world and we’re proud to have distilled a very special gin with a very special man.”

Charitable Alcohol
Alcoholic beverages that donate proceeds to charities or causes.
Celebrity-endorsed Spirits
Alcoholic beverages partnered with a celebrity or well-known figure.
Garden-inspired Spirits
Alcoholic beverages that feature botanicals inspired by gardens or nature.

Industries Being Reshaped

Alcohol
Alcoholic beverage producers can partner with charities or celebrities to create unique and socially-conscious products.
Charities
Charities can partner with alcohol companies to create a new fundraising avenue and increase awareness for their cause.
Hospitality
Bars and restaurants can attract socially-conscious consumers by offering charitable and celebrity-endorsed alcoholic beverages as part of their drink menu.
SCORE
1.6 out of 10
GENDER
50% Men50% Women
MARKETTop markets: Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 28%
Activity 11%
Freshness 9%