With all of the vibrancy, energy, and endless choice of a bustling urban city, the Capital One Lounge at JFK offers a dynamic, elevated space where travelers can recharge, indulge, and explore a world of comfort and style. "We really leaned into the New York area as inspiration in the design of the space," says Jenn Scheurich, vice president and head of Capital One Travel, Lounge, & Retail Experience, "It's designed to feel both grounding and inspiring by incorporating local art, custom lighting, and expansive views to reflect the energy and creative spirit of New York City. And like the city that never sleeps, it's open 24 hours a day."
In the lounge, travelers can visit a Manhattan-based cheesemonger for a personalized tasting experience, and sip the custom IPA developed by a Brooklyn-based brewery for the space.
Why This Trend Is Growing
- Locally Sourced Airport Experiences
- Airport lounges are beginning to incorporate local artisans and craftsmen to create unique and personalized travel experiences.
- 24/7 Travel Convenience
- The introduction of 24-hour open lounges caters to the constant flow and demands of modern travelers, reminiscent of the cities they are located in.
- Culturally Inspired Interiors
- Designs that draw heavily from the local culture and aesthetic are becoming central themes in the creation of engaging and memorable spaces for travelers.
Industries Being Reshaped
- Travel and Hospitality
- The hospitality industry is finding innovative ways to enhance passenger experiences by merging local cultural elements with travel comfort.
- Artisanal Food and Beverage
- The artisanal food and beverage industry can seize opportunities by partnering with travel hubs to offer distinctive local flavors to a global audience.
- Interior Design and Architecture
- Architects and designers are exploring new horizons by embedding local art and custom features in travel-centric spaces to echo the spirit of their locations.
